SparkToro’s Prices Are Going Up (but not for everyone)
Here’s the short version, friends: Starting February 9, 2023 (one week from now) we’re rolling out new, higher prices for each of SparkToro’s pricing tiers We’re also adding more features and benefits...
View ArticleNEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Updated April 10, 2024: We relaunched SparkToro with new data sources. In that update, we also renamed “Custom Search” to “Advanced Search.” If you have a paid SparkToro account, you can access...
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SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2...
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both because I love to transparently share the adventure, and...
View ArticleTwo Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily)...
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to maintain Chill Work. Shortly after our pricing...
View ArticleThe Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But with a few years of distance I think I’m finally ready. Here goes…...
View ArticleThe Chill Work Manifesto
Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building this business. And for the last three...
View ArticleSparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content...
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the...
View ArticleWin the RFP: Nail Your Next Client Pitch With Audience Research
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop)...
View ArticleDon’t just “Get a sense” for your customers. Make audience research...
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if...
View ArticleWhy Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of...
View ArticleNEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s...
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and...
View ArticleSparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I...
View ArticleNEW: SERP Features are now in SparkToro V2 to help you see what types of...
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP...
View ArticleNEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in...
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our...
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