Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15. Meanwhile, counterintuitively, there have never been more digital marketing professionals, nor a time when…